MARCH 2025. Blues Vol 41 No.3

PRODUCTS &SERVICESAROUND

PRODUCTS &SERVICESAROUND THE COUNTRYHERO'S PRIDEIntroducing new revolutionary Flexshield Badge.Hero’s Pride, a trusted leaderin public safety gear, is proud toannounce the launch of its latestinnovation: FlexShield by Flex-Style. This cutting-edge productis designed to meet the modernneeds of law enforcement officersby offering a professional,durable and lightweight alternativeto traditional metal badges.FlexShield is a game-changerfor public safety professionals,combining the polished appearanceof a metal badge with theflexibility of an emblem. Engineeredfor comfort and practicality,FlexShield badges ensureofficers can maintain a professionallook without compromisingfunctionality or uniformintegrity at a fraction of theprice and weight of traditionalmetal badges.FlexShield is the result of acollaboration between Hero’sPride and World Emblem, theworld’s largest patch manufacturer,which recently acquiredHero’s Pride. World Emblem’sFlexStyle line of products is oneof the most sought-after solutionsin the fashion and industriallaundry markets and wasused as the technological platformto develop FlexShield.LIGHTWEIGHT & UNIFORM FRIENDLYFlexShield badges are designedto eliminate the bulk and84 The BLUES - MARCH ‘25weight of traditional badges,making them ideal for use onlightweight fabric. Unlike heavierinsignias, FlexShield doesn’t sagor weigh down uniforms, makingit the perfect solution for useon polos and other lightweightfabrics. Additionally, FlexShieldserves as the ultimate replacementfor direct embroidery,which can often warp the fabric,affecting the professional lookof a uniform.FlexShield is also a perfectsolution for MOLLE and ballisticvests, thanks to the varietyof available backings, includingheat press and hook-and-loop.“Our goal with FlexShield wasto address the challenges officersface in the field,” Hero’sPride Senior Director of Mar-

keting Matteo Recanatini said.“These badges provide a durable,lightweight solution that notonly maintains a professionalaesthetic but also offers unmatchedflexibility and comfort,even during demanding shifts.”CUSTOMIZABLE COLORS ANDFINISHESFlexShield badges are availablein an extensive range of colors,allowing agencies to create trulycustomized designs that reflecttheir identity. Beyond traditionalmetallic gold and silver finishes,departments can choose fromendless color combinations tomatch their agency’s colors orto celebrate community events,ensuring every badge stands outwhile maintaining a polishedappearance.DURABILITY AND VERSATILITYFlexShield badges are craftedto endure the wear and tear ofactive duty. They feature secureattachment options, includinghook-and-loop and heat press,making them compatible witha variety of uniform classes,MOLLE gear, ballistic vests andmore. Whether used on tacticalapparel, polos or dress uniforms,FlexShield offers unparalleledversatility.A PERFECT SOLUTION FOR MOD-ERN LAW ENFORCEMENT NEEDSFlexShield badges are theculmination of Hero’s Pride’scommitment to innovative solutionsfor law enforcement. Bycombining lightweight materials,customizable options andlong-lasting durability, thesebadges provide an affordableand practical alternative to traditionalinsignias.“We’re incredibly proud to introduceFlexShield to the publicsafety community,” Hero’s Prideproduct manager Evan Reinartsaid. “It’s not just a product; it’sa solution to the everyday challengesofficers face. We believethis badge will set a new standardfor uniform insignias.”SPECIAL LAUNCH OFFERTo celebrate the launch, Hero’sPride is waiving the die costfor first-time qualifying orders,providing an even greater opportunityto take advantage of thislimited-time offer to experiencethe unmatched benefits of Flex-Shield badges.For more information or torequest a quote, visit herospride.com/flexshield.The BLUES - MARCH ‘25 85